Brands have an emotional impact on consumers’ lives. So naturally will gravitate towards brands that give them a positive experience.
But how do companies ensure a great brand experience? By building their brand personality. Brand personality targets the behaviors and emotional traits of your customers. It is a crucial aspect of branding since customers can positively or negatively remember your brand through it.
Now, building a brand personality is easier said than done. But once you know why your brand exists and what you’re trying to do, you can easily stand out from the crowd.
Today, we share tips on creating an outstanding brand personality for your company with you. Let’s get started.
Related article: Business Personas: Why Your Brand Needs Them
#1. Know Who You Are First
Many companies decide who they are after they have launched. Then, they will start tailoring things towards that image. However, this is a waste of time and resources in most cases. You need to choose your core values before you launch in the market. Your priorities and emotional appeal are the foundation of your brand identity since they sell your company. So, they need to be established as soon as the idea of becoming an entrepreneur pops up.
#2. Think of the Competition
Brand personality needs to reflect your brand message all the time. But you need to also think about your competitors. If you want to stand out, you need to take a different approach and focus. This gives you a unique position in the market, and customers can easily differentiate your brand.
#3. Know Your Target Audience
Your brand personality should fit with your target audience’s needs. So, you should ensure that it meets their preferences and your preferences. You may have a clue about who your target customers are. But you need to do more research to ensure that you understand them clearly.
#4. Be Sincere
Today, many brands exaggerate the details of their brand to attract customers. However, most times, these lies lead them to trouble. Once the consumer finds out you aren’t honest, they will lose their trust in you. So, be sincere about everything and paint yourself as a trustworthy company.
#.5 Incorporate Excitement
Create imaginative scenarios or situations for your customers. Your brand personality needs to come out as solid but not dull. So, you need to be witty when creating it.
Related article: 4 Guidelines on How to Brand Yourself Online
#6. Choose Adjectives That Describe Your Brand
Think about the specific traits you want to associate your brand with them. You can choose 3-5 features. Make sure they stand out. For instance, do you want your brand to be playful and spirited? Or passionate and inspirational? Or uplifting, personal, and inviting?
#7. Decide on Your Spokesperson
Choose your brand representative. They need to have characteristics that you adore. If you cannot find a real person, choose a fictional character. You can also choose other things like a band, animal, or car to personify your brand.
#8. Get Help from Family and Friends
Don’t just work alone. Seek the help of outside perspectives. They can help you understand the brand personality you want to create. Of course, you can look for help from a professional. But you may not need one if you have family and friends who can assist you. Ask them to describe you (as an individual and entrepreneur), and you will have an idea of the traits to include in your brand.
#9. Get a Unique Brand Voice
Brand voice is crucial when building brand identity. It is how you communicate to customers and can bring a real difference in the success of your brand. Your voice can be sophisticated, funny, casual, serious, etc.
#10. Use a Mood Board
If you find it hard to describe yourself, “seeing” yourself can help. Make images of who you are or want to be. This can help you perfect your brand personality.
#11. Try a Quiz
Several brand quizzes are available online to point you in the right direction. By answering those questions, you can determine the brand archetype.
#12. Remain Consistent
Once you choose a unique personality, remain committed to it. Your brand always needs to reflect the traits that define it. But if there is something that doesn’t resonate with your audience, you can tweak the personality to suit them.