It’s easy to get stuck in the same social media routine. Some brands seem to be on autopilot with their social media postings, which leaves their digital audience bored and unengaged. Every three months, you need to take a step back and give your social sites a review to make sure you are reaching your intended audience.
Here we share three of the best ways to give your social media sites a successful review.
Track Your Social Stats
Knowledge is power. If you aren’t tracking your social media stats, then you won’t know what is successful and what is not. There are many types of report-taking software available, or you could use a simple spreadsheet to track important benchmarks. We recommend to track your stats at least monthly, or more often if you can.
Define Your Best- and Worst-Performing Sites
Once you start tracking your social media sites and postings, you will really be able to see which sites are performing best, have the most engagement, and are driving traffic back to your website. After this is identified, you can put more energy into your top-performing sites, because that is where your audience is!
Check Your Branding for Consistency
Your brand should be easily recognized across the different social media platforms that you utilize. If there is a disconnect among your Facebook, Twitter, and Instagram feeds, it will be difficult for your audience to easily identify your brand and can lead to mistrust.
You also want to make sure your bios and URLs have consistent messaging. You don’t need to have the same exact messages, but they should be similar and direct.
Connect with the Virgo Girl to see how we can help review your site, or if you want to do it your self, look at our free marketing resources!
