If you are a small business or brand, chances are you designed and regularly manage your website’s updates. Websites are not meant to be “finished.” In fact, a way to increase traffic to your website’s blog is to continually update your website’s content, images, and offers. Here we are going to give you must-do tips for easily updating your website and increasing traffic to your blog.
1. Install a SEO Plugin
Search Engine Optimization (SEO) is crucial to your website’s performance. If you want to rank high in the results generated by top search engines (like Google, Yahoo, or Bing), then each of your website pages and blogs needs to be optimized with the proper keywords and meta descriptions. Installing a SEO plugin on your website will help with this and ensure you don’t skip a beat.
At The Virgo Girl, we use Yoast SEO for WordPress, but others you can install are SEMrush and SEOquake.
2. Update Site Visuals
It’s no secret that visuals are impactful in increasing traffic to your website or blog. Make sure that you are updating your website’s visuals, and frequently! Just changing out an old image with a new one will give your site a fresh look, and your audience another reason to check out your website.
3. Add Free Resources
Everyone loves to get things for free! You should create resources (like ebooks and infographics) that are of value to your audience. This will give you credibility and let you share your experiences and expertise.
Check Out The Virgo Girl’s Free Resources
4. Get a Website Content Audit
A website content audit is when someone reviews your website and gives direct suggestions for improvement. An audit could be for your entire website, for your blog, for your social media sites, or for specific site pages, with the intent of helping you reach your specific business goals.
Getting a website content audit allows you to hear the honest opinions of professionals about your business’s digital presence. It also provides you with advice on actionable ways to make improvements that will update your website and increase traffic to your brand.
