Instagram is one of the fastest-growing social sites in the world. With a focus on visuals, Instagram makes it easy for you to upload, edit, and collage pictures. With videos growing in popularity, Instagram now allows you to post fifteen-second clips and share using their new “Stories” feature. These features can help to heighten engagement and drive traffic back to your blog and business.
Since Instagram focuses on visuals, the quality of your pictures are super important. Did you know that the quality of the text you share along with the image is just as impactful? Here are some important Instagram content tips for increasing traffic to your blog.
Write a Draft First
Never, never, NEVER write directly on any social media site. The best way to prevent errors is to draft all your content, reread it, have someone else read it, and then post. Writing a draft of your social media content before you post helps ensure readability and increase engagement because you will be posting your best content.
Put Important Content First
The maximum character count for Instagram is 2,200 characters. However, your text will get cut off after about three or four lines. So make sure your main point will be shown without users having to click “more.”
Update the Link in Your Bio
Clickable URLs are not allowed anywhere on Instagram except your “website” box in your bio. That is why you should update the link in your bio frequently and then direct your audience to click on the link in your bio, which will direct them to your blog or a specific website page.
For example, if you are hosting a giveaway, you should update the link in your bio to take your audience directly to the giveaway page so they can get involved easily and quickly.
Keep in Mind Instagram’s Tone
All social media sites have a different tone that distinguishes them from the others. LinkedIn is serious and professional, Facebook has a friendlier voice, while Instagram tends to be more personal and show what’s happening “behind the scenes.” Make sure to adapt your Instagram’s content to fit the platform’s personality.
Related Articles:
Essential Tips for Your Business to Succeed on Instagram
Surviving the Lifestyle of Instagram Past Thirty
How to Write the Perfect Instagram Post and Increase Traffic to Your Blog
Additional Tools:
Free Resources
Get Coaching
