As a business owner, you know the time and energy it takes to keep up with all aspects of your company. But what if there was an affordable way to pay someone who could be in charge of your responsibilities? Virtual assistants are just that. They can help grow your business by taking on tasks that would otherwise drain your energy. What’s more, VAs can work remotely. So, they’re accessible from any device at any time!
Let’s review 6 ways virtual assistants can help grow your business:
1. Administrative tasks
Virtual assistants will take care of your admin needs, from appointments to answering emails. They can do these tasks or assist you by delegating them to others within your team. Virtual assistants also handle anything that does not need face-to-face time with another person.
One good example is client postcard campaigns. Virtual assistants can help manage this task. You can even use resources like Thankster to see what they have done for you in real-time.
2. Social Media Management
With the help of virtual assistants, you can now spend more time building relationships with present and prospective customers, than managing your social media accounts. Virtual assistants will build relationships for you by posting engaging content about your business every day.
They can perform tasks on content-creating platforms like Canva.
What about scheduling posts? Most VAs know their way around, Tailwind, Later, etc. Therefore, they can either access your platform or create one for you. Virtual assistants also take the moderation aspect (commenting and responding). They can repost and share other relevant posts that tie into what you do.
Related article: Does Social Media Marketing Really Work?
3. Content Writing & Management
Virtual assistants can write and manage your
- Blog posts
- eBooks
- Social media captions and more
By having a VA to take care of your content, you will have the time to focus on creating new content for your business. You will also have the chance to build new relationships to collaborate with.
4. Digital Marketing
Virtual assistants can market your online brand through
- Social media ads (Facebook and Instagram)
- AdWords campaigns
- Pay Per a Click (PPC) management
Virtual assistants can create effective digital marketing strategies through well-known platforms such as Facebook Ads and Google AdWords. Now, you don’t have to learn a whole new industry. Instead, you could grow your business in a fraction of the time it would take you to do yourself.
Virtual assistants can also track and report critical metrics, such as
- Demographics
- Conversions
- Ad spends vs. returns
- Competitor activity in the PPC space
Virtual assistants are very skilled in digital marketing because they are outsourced. This allows them to provide insight into the best approaches for each platform, based off experience they got from multiple businesses and industries they worked in.
Related article: How to Write the Perfect Facebook Post and Increase Traffic to Your Blog
5. Audio and Video editing
Virtual assistants are great at taking audio or video files from recordings and produce high-quality edits that boast usefulness in
- Sale videos
- Podcasts
- Courses
- Promotional clips for YouTube / TikTok / Instagram
Utilizing a VA that provides these services means you can focus your time on building the perfect strategies and allowing them to implement them.
6. Web Development
Managing all aspects of a website can be deemed as too complicated on top of your usual workload. That’s why should outsource what you are not good at and focus on what you are.
Virtual assistants can even help you create a new website or maybe, update your current website (What do you think of my update? Wink wink).
Even if you are on a tight budget, there are some excellent but affordable online services out there (Personally, I have used NXTGen Services).
Related article: 4 Reasons Why You Should Secure your Website
Conclusion
Virtual assistants have strong interpersonal skills that help them understand needs and cater to all your wants. This, partnered with their efficient time management and organizational skills, you are set to improve productivity.
They can work not only on your website but also in other areas within your business. Therefore, it will become a multiplier effect for you, which is critical for small businesses wishing to establish recognition among potential customers or current consumers.
We know that you don’t need to spend a fortune hiring an employee for these types of tasks.
A VA can help your business grow by taking care of administrative tasks, managing social media platforms, writing content, and even developing websites.
If this sounds like something you might be interested in, hire a virtual assistant today.