As a business owner you receive an endless number of social media notifications. From messages to comments, tweets and more, it can be a challenge to stay on top of your accounts while managing your other business needs.
But, with a little planning and social media savvy, you can strategically use your social media accounts to build your business in a few hours each week.
Here are four of our favorite time-saving tips to manage your social media accounts:
Schedule your posts
Scheduling your posts all at once will allow your accounts to run on something akin to autopilot. It also gives you the opportunity to post at the most popular times to boost engagement with your audiences.
We love sites like Hootsuite or CoSchedule to schedule our posts.
Utilize built-in social media tools
Many social media apps have built-in features you may not know about. Twitter allows you to build lists where you can track industry influencers and your top followers. These lists can save you time when you want to promote particular content to a large group.
Facebook has built-in tools that allow you to boost your content to new audiences. You can set your budget, demographic, location, interests and more. This is a great and affordable way to reach a targeted audience or spread news about a new campaign.
Keep your accounts clean
Making sure your followers are relevant to your business is important. By removing, unfriending, or unfollowing people it allows you to free up room to make more meaningful connections.
Sites like Tweepi and Crowdfire can aid you in cleaning up your sites with a few simple clicks.
Set Goals
It’s important to utilize your time on social media wisely. And you don’t need a ton of time to grow your digital audiences! If you schedule, check in, and set goals on your accounts you will save time.
You should set aside at least four hours each week to devote to social media.
Here is our four-hour plan:
On Mondays dedicate two hours to writing engaging posts and scheduling the posts in Hootsuite or CoSchedule to reach all your social media accounts.
The other two hours should be spread out throughout the week; they should be used to engage with industry influencers, respond to your audience, and follow live events.
