As a blogger, everything is creative, artistic, and somehow expands into unknown areas. Bloggers are able to be fun, vibrant, and outright loud. I mean, they’re bloggers, after all! However, what happens when you want to turn that into a business and make it a brand? Your mind-set has to shift! You have to become more business oriented as opposed to fun. Let’s chat about mind-sets for a minute. What causes a person to continually engage in an irrational action? Is it that they’re comfortable or is it that they know no other behavior? I’m of the opinion that as humans, we make decisions based on our perceptions. For every desired outcome and action that preceded it, there is a conscious decision that was made. So, this leads me to the conclusion that we act based on our level of understanding. In simple terms, our mental state drives our basic pathways. Often we look at the behavior of others and think, “What were they thinking?” They acted from their perceived mind-set. Generally, a common repetitive action is driven by a perceived mind-set.
What does this have to do with blogging? Everything! Your blog has the ability to create new pathways. New concepts, ideas, and logical patterns. Your responsibility in terms of your platform is to introduce new thoughts and help people embrace those new perspectives. This is crucial to gaining a successful following! What is your audience’s mind-set? Locate their temperature and then engage them in resetting their thermostat. Be transparent! Be present! Be consistent! Be a blogger! Not someone who merely entertains. If you want your brand to be taken seriously, you must act accordingly. Don’t make the mistake of thinking one blog looks like another. You have to create a blog with a plan!