Instagram remains to be one of the best social media platforms for many marketers. Introducing your business there will be an exciting step because you’ll be taking your business to the next level. However, making the first post is not as easy as it seems since you’re unsure what to include and what to avoid. If you’re an entrepreneur and don’t know where to start, follow the tips outlined below.
1. Stop procrastinating
Many people postpone their first post because they’re not sure of what to post. Understandably, most people want to make a perfect first post. However, you should understand that it’s normal if your post doesn’t appear on Instagram Explore Page. The main point is to start somewhere.
2. Clearly define your goals
Before you even create your first post, ensure you identify what you want to achieve. For example, do you want to use your post to increase brand awareness? Or do you want to sell your products?
3. Get a good profile photo
Since you’re promoting your business on Instagram, using your business logo as your profile photo is advisable. That way, people will easily recognize your brand by checking the profile photo.
4. Add your website URL
If you have a website, you should add the URL to your first Instagram post. The URL will lead people who want to know more about your business to your official website.
5. Use the same account name and username
For easier identification, ensure you use the same company name in all your social business accounts.
6. Write your Instagram Bio
In your bio, explain what your company does, as well as your slogan. Instagram bio helps new visitors to understand your brand.
Related Article: How to Master the Perfect Instagram Bio for Creative Businesses
7. Include emojis
You can use emojis in your caption and bio because they help you deliver the message without using many characters. It also makes it fun and relatable.
8. Write an introductory post
After setting up your profile, the next thing is to craft an introductory post. Your first Instagram post should describe your business background and how it operates.
9. Keep your first post concise
Your first Instagram post should be short and straight to the point. Avoid giving stories, and instead, go straight to the point.
10. Write a compelling caption
How you caption your post is significant. Ensure you include a Call to Action (CTA) for your visitors to start following you. Each sentence should generate positive energy in the visitor.
11. Post your video or photo
It’s not a must you work with Photoshop to get an eye-catching picture. If your camera is decent, you can create a good photo. Smartphone cameras today are pretty good.
12. Don’t overdo it
Yes, you want your first post to be impressive, but it’s not a good idea to overdo it. For example, when posting a photo or video, don’t overuse the Instagram filters. Limit their use so that your picture or video can be colorful and, at the same time, natural-looking.
Related Article: 10 Ways to Boost Your Instagram Followers with a New Business Account + Free Instagram Posting Ideas
13. Use the search and explore bar
Before you make your first post, it’s a good idea to search for content created by other users. That way, you will see what your competitors are doing and the hashtags they are using. They will give you a general idea of what to include when posting.
14. Place your hashtag on the first comment
If you’ve included a hashtag, ensure you’ve added it on your first comment. You can search for the best Instagram hashtags and choose one that goes in line with your business.
15. Interact with your followers
It’s a good idea to interact with your loyal followers. Make them feel valued.
16. Reply to comments
After you make your first business post, don’t just sit there, you should reply to all comments to start building a good relationship.
17. Know the latest Instagram trends
Trending things keep on changing, and you should always ensure you’re updated. Check the latest style that people are using to introduce their first business post.
18. Remember that timing matters
Be time conscious when making your first post. You want many people to view your post, and they can do so when they are active. Get to know the time your followers are mostly online and upload your first post at that time.
Related Article: Essential Tips for Your Business to Succeed on Instagram
19. Establish your brand’s look
Remember, your Instagram look should be consistent. When making your first post, ensure you use a theme that you’ll be comfortable using in all your subsequent posts.
20. Add your location
It’s a good idea to add your address when launching your first Instagram post. Adding your address will increase the chances of your post getting discovered.
21. Have a following
If you want to launch your business successfully, you need to create buzz before going live.
Conclusion:
Instagram is a good platform where you can market your business or brand. If you introduce your business in the right way, it will gain traffic and attract many visitors. If you’re an entrepreneur and don’t know what you expect when creating your post, use the Instagram tips and tricks shared above.