If you have a website that you’ve had for years or a site that has not been active for a long time, don’t worry. There are several ways you can get it to match the modern standard and update its SEO.
Remember that online presence is crucial for all businesses. That is why SEO is vital. You can generate traffic to your site, increase your conversation rate, and ultimately make more revenue through SEO.
But since SEO can be daunting, many people give up even before they start. Today, we share tips on how you can update and refresh SEO for an old website. Let’s get started.
#1. Update Your Content
The first step is to ensure that you have updated and accurate content on your website. So, go through your previous post, edit them to ensure that they are fresh and relevant.
Check that the quality of the content is good, the information is accurate, and it is optimized as per the latest SEO standards.
Please don’t just skim through the pages. Have an in-depth look. If a page is no longer helpful, you can do away with it. Ask yourself whether the content will need you to write the whole post or just make some changes.
We understand that going through all your pages is time and effort-consuming. But, it pays off at the end of the day. Make sure you fix grammar errors and update headings, subtitles, images, meta descriptions, and ALT tags, and add new information to the content.
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#2. Update Your Keywords
One way to refresh your SEO is to refresh your keyword research. Bear in mind that search words that people use are bound to change. So, make sure that you revisit the keywords and confirm they’re up-to-date with what the users are searching for and industry trends.
You can do this by using an analytics tool like Google Analytics. Such software helps you know the search traffic and terms of specific keywords. Then you can decide which ones to use as per the number.
Once you have the new keywords to update in your content, please don’t stuff them. The content needs to remain sensible and natural even after updating the keyword. Bear in mind that search engines can know the content that has been keyword stuffed.
#3. Update Your Technical SEO
With many people using mobile devices, it’s now essential more than ever for your website to be mobile-friendly. Search engines tend to rank better, sites that work perfectly on mobile. So, make sure that your website is responsive and mobile-friendly.
Additionally, check that your pages load quickly and that they actually work. If your pages are unresponsive, take too much time to load, and don’t have the element of visual stability, you won’t appear in Google’s top searches.
Again, remove all the bad and insecure backlinks pointing on your site as your website can be flagged as spam if Google notices a pattern of broken links.
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#4. Publish and Share
Check your indexing settings first and ensure that the pages you want to be indexed are crawlable. Google Search Console can help flag crawl errors and let you know whether your setup is correct.
Once you’ve confirmed that your index settings are okay, you can get back to publishing again. Ensure that you post regularly and share the content on social media. Sharing your content on social media helps drive traffic.
But please be careful when sharing content on social media. Think of the time you have to grab a reader’s attention, the length, format, image quality, and target audience of the content. Also, research the best formats for each social media channel.
Conclusion
Don’t give up on your old website yet. Use these tips to update and refresh your SEO and return it to its former glory.