You are a creativepreneur who has established a following on Facebook, Twitter, and LinkedIn. You probably have a personal Instagram page but are unsure on how to create a buzz for your business using Instagram. Is this possible? Achievable? In fact, it is very real and very realistic as Instagram meshes ideas from both Facebook and Twitter to make one social media forum that appeals to all ages and demographics.
How Instagram is like Twitter
It’s all about the hashtags, hashtags, hashtags. They allow you to reach a boarder audience and draw people in to view your profile, which leads to new traffic on your website. You also can build a following and engage with celebrities, brands and businesses that are related to your business.
How Instagram is like Facebook
Like a Facebook business page, you can create promotions and paid ads on Instagram to reach a larger target audience. Some believe that Instagram promos are more effective than Facebook ones. I have done both for a company I do strictly social media for and have seen traffic from both mediums so I am unbiased.
How the manager of a creative business create the perfect Instagram bio that will create, attract, and build a strong following?
You get one first impression photo on Instagram, unlike on Twitter and Facebook, which allow for a profile and cover photo, so this profile picture on Instagram better be amazing. If your company has a logo, use that! This will trigger an immediate brand association. If you have yet to create a logo, it is okay to use a photo of yourself if you are the main owner, but NOT A SELFIE. Unless you are selling bikinis or advertising modeling services, ask a friend to take a nice photo of you, much like a school portrait. Females can be holding a flower or looking off into the distance, while males should just show off their smiles and have a nice, clean shirt on. You need to be taken seriously if you want to continuously drive traffic.
Fill out all the required profile details
Ensure that your page is set to business, which will allow you the ability to input a map of your location if there is a physical one. You can set up your email so people can simply to click-to-email you. This feature is amazing because all clients will have to do is click the email button and immediately be able to send a message to you, inquiring about your services.
What to post?
If you have a product already launched, stage a nice photo shoot or use one of the stock photos as the profile photo. The newer iPhones and Samsungs have capabilities comparable to professional cameras, with many adjustable filters so you can be your own photographer with patience and proper lighting. Once the photo has been selected,
Do not make it personal; make it professional. You are not only selling yourself but, more importantly, you are selling your creative service. To feature that, have about five to seven photos ready to upload and make sure you know what the trending Instagram hashtags are at the moment. You can hopefully capitalize on a few of these handles for additional traffic. If you have a video of your service, a 360-degree view of your office, product, etc., will get you more views because consumers love videos.
Lastly, do not forget to link your Instagram to your Facebook and Twitter. This way whatever you post to Instagram will post to Facebook too.
You’ve got this, and always feel free to check out The Virgo Girl Media’s Instagram inspirations!