How to Become a Better Content Writer: 11 Tips on Creating Content

Many companies are now investing in content. They are already convinced of the results they can achieve with Digital Marketing. It is based on delivering quality content to engage the target audience and inspire them to make decisions. In this context, the figure of the content writer has been gaining prominence. She uses her creativity so that her content stands out in a virtual ocean that does not stop growing. So, how to become a better content writer? To those who see content writing as a challenging task, here are 11 simple tips to better you’re writing.

Thinking about it, and based on experience and research, we’ve highlighted 11 tips on creating content.

1. Make Writing your Habit

Written content is viral, mainly when you are trying to promote your brand. The main reason being Google loves the written content more. Some studies show that long-written blog posts rank high on Google as well as other search engines. Besides, one of the factors Google considers ranking content is the fair bit of writing.

2. Use Facts in Your Content

Using facts and figures from reputable sources will strengthen the credibility of your content and attract readers to your blog.

3. Focus on your Reader

Readers are much more self-focused. People mainly look for content online to find a solution to their problem or question that is bugging them. According to Wordstream statistics, about 35% of the searches on products are done on Google, 8% are questions, the “to avoid” phrases being 50%, and “Is worth it” is 80%. Remember this, if you want to be a better content writer.

4. Be Creative

Writing compelling content requires knowing grammar, textual structure, and creativity. Don’t be bound by the rules of journalistic writing. Find the best way to answer all questions regarding the subject in a pleasing way to the reader.

5. Know Every Detail About Digital Marketing

Content is one of the kingpins when it comes to Digital Marketing. So, you need to know a little about the subject, especially if you like to contribute to actions and want to work with more autonomy. Otherwise, you will only work producing the guidelines that someone with a higher level of knowledge will give you.

First, understand the “traditional” marketing and then see how it unfolds in digital media. Research about the tools, about social networks, etc. The more you know, the better you will write, as you will understand how to communicate with different audiences on different platforms.

6. Be Conversant with SEO rules. Don’t Forget Your Readers.

Keep in mind that you write the content and expect it to be found by the target audience. So, your content needs to be well-positioned in search engines like Google, Yahoo! etc. But also understand that you’re not just writing for ”robots”! Use keywords sparingly.

7. Use Excellent Sources in Your Content

There is no content without reliable sources. Try to identify the sources within your company or the company for which you are producing. They will be essential in making your production denser and more reliable.

8. Use Your Curiosity to Your Advantage

You know when we go to a meeting, and people talk about things we don’t know about? Whenever these questions arise, ask yourself if they are not common to the company’s target audience as well. Write down your doubts and sit down to chat with an inside source. Ask her if she would like to help you produce a blog post or opinion piece. Excellent content can be born from this partnership.

9. Create your Own Brand

Many people can write, few know how to write, and very few have their own brand of writing. But beware: your brand cannot stand out from the tone of voice of the company you represent. It is possible to print your writing style even respecting the brand positioning.

10. Tell Good Stories

Everyone loves to hear good stories. It is no wonder that the advertising market has been using the so-called Storytelling, a method that uses words or audiovisual resources, for many years. Improve your narrative and seek to tell stories. Illustrate your texts with short stories that help your audience understand what you are exposing, chronicles with real experiences, etc. Storytelling is a resource that, if used well, can captivate your readers.

11. Prioritize Quality

Keep in mind that a good text takes time to come out. Invest in quality and not in quantity, and evangelize the people who work with you in this regard. It is much more valuable to post content with depth two or three times a week than to publish something superficial every day.

Wrapping Up

The tips above are the key to becoming a better content writer and earning respect and trust from your readers. You can’t learn all these in one go, but one at a time, and you will become the best of the best. Apply the tips as you create your content. Just remember success does not happen overnight. It is a process that needs effort, time, and money to become the best content creator in the writing industry.

“Thanks for reading if you need more help or have questions, feel free to reach out.”