How to Build an Instagram Account that Gets Loyal Customers

Social media channels like Instagram, Facebook and TikTok, have become an integral marketing tool for businesses. Entrepreneurs are now using it to increase brand awareness and get more customers.

While there are many social media channels you can use, Instagram proves to be one of the best platforms for businesses. With more than a billion active users, it is a perfect place to interact with your target audience.

But this large number of users also means stiff competition regardless of the type of business. How, then, can you establish your brand and get loyal customers on Instagram? Here are five ways you can do that;

#1. Interact with Your Instagram Audience

Customer experience is crucial in increasing your brand loyalty. You don’t want your brand to appear like it doesn’t care for its customers. Instagram has various features you can use to interact with your customers.

For example, you can reply to comments and answer questions in the comment section. You can also repost stories and posts your customers share on your social media to appreciate their effort. Additionally, reply to messages sent in your DM. Interaction allows you to increase your followers and convert them into real customers.

#2. Create Quality Content That Can Be Shared and Saved

Brands use memes, pictures, and quotes to engage with their customers. Many people on Instagram love to save and share related quotes on their timelines. So, ensure you give them that.

The good news is that anyone can design this content type. So you don’t have to be a design guru to make it. Simply screenshot a quote or tweet you think your audience relates to and use Canva or another editing app to brand it. Then share it to your feed. But ensure you credit the owner.

#3. Offer Exceptional Customer Service

A business cannot succeed without great customer service, whether online or offline. For this reason, you need to incorporate it into your business profile. Some entrepreneurs even open a different Instagram page dedicated to customer support. Others add the “Contact” or “Email” button under their Instagram handles for customers to easily reach them in case of any queries. Customers need to feel supported; otherwise, they will move to your competitors.

#4. Make Your Instagram Personal

Customers want to know you beyond the customer-business level. Therefore, try to personalize your posts. You can introduce the team working behind the scenes and ensure that you sound real and natural.

Another tip is to include a call to action in your captions to increase customer engagement. This could be a direct question but ensure that it is genuine. People will likely engage with you if they feel your story and questions are genuine.

#5. Offer Something New

Another way for brands to build customer loyalty is by giving their customers something different. Once you build an Instagram account, think of the ways you can make it unique from others. For instance, you can post engaging content like reels, photos, and videos. You can also take advantage of Instagram features like Live that allow you to connect with your customers in real-time. Besides that, you can launch new products/services to help you grow your IG.

Final Thoughts

Building customer loyalty on Instagram may seem challenging at first. But it is doable, provided you use the right strategies. The above tips can help you get more followers and increase your engagement on this platform. But besides that, also ensure you have the right tools for planning, strategizing, creating, and scheduling your content in advance.