Email marketing is a fundamental tool that entails broadcasting commercial email messages to a particular group of people. According to Adoric, there are more than 3.9 million email users globally, with the numbers expected to rise to 4.48 billion by 2024. That is basically half of today’s world population. Targeted emails are a great way to push traffic towards your website that could potentially translate to profit.
You have definitely heard that your network equals your net worth. So, the big question is, are you successfully building your network? Email marketing is a great and effective way to do so, and this is how to get your first 100 email subscribers.
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Create an attractive welcome gate
A welcome gate is a full-screen call to action (CTA) that appears before a user can view anything on your webpage. Ideally, they pop up as soon as a potential customer visits your website to prompt them to subscribe with their email addresses. Since the welcome gate is primarily visible to first-timers only, it is critical to make it as captivating as possible. The main advantage of welcome gates is that they act as a cross between an opt-in box and pop-up form to help you build your email list.
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Build a dedicated landing page
Essentially, landing pages highly contribute to creating an impression on your potential customers, especially for startups. They are primarily used to encourage readers to sign up. Alternatively, they may have a link that directs the readers to a sign-up page. One incredible way to encourage users to sign up is to offer freebies on the landing page. An aesthetically appealing and functional landing page design significantly could potentially lift your conversion rate by up to 50%, which is a big win for any business. I suggest Get Response, ConvertKit, and Mailchimp. They are all outstanding in creating intuitive but straightforward landing pages.
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Upgrade your content
Content upgrades can give an audience the perception of a better version of a blog post. The idea of getting better is enticing enough and helps in instilling curiosity. Therefore, it is wise to take advantage of this by offering exclusive access in exchange for email addresses. As simple as this method may seem, many small businesses can attest to its success if used effectively; it can do wonders.
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Use pop-up forms
The use of pop-up forms is a quick and straightforward way to acquire email subscribers. You can model it to appear when a cursor action indicates that a visitor is about to leave your website. The best way to make them more effective is by not being too ambitious. Therefore, you should not ask for too much customer information. The intention is to build an email list, thus make it straightforward for potential customers to input their email addresses.
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Use opt-in boxes
The main advantage of opt-in boxes is that they can be placed anywhere on the website, blog, or social media platforms and all pages. The use of promotional and regular posts is often necessary hence the need to familiarize with social media scheduling tools. The trick is to make the boxes easy to use and strategically locate them on the top-performance places, such as at the end of blog posts, to encourage visitors to sign up.
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Offer exclusive freebies and bonuses
Most of the time, all it takes to increase your conversion rates is a temptation that creates a fantastic opportunity to grow your email list. Freebies and bonuses offer both existing and potential customers rewards and value in exchange for email addresses. They are also an excellent way to maintain the number of email subscribers you already have by preventing them from unsubscribing, possibly due to boredom.
Conclusion
When it comes to email marketing, the numbers truly count. Implementing these email marketing techniques comes with the added advantage of saving time and money. The best part is that you can always use these several available methods to grow your customer base.
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