Owning a Facebook group offers various advantages. For instance, you can use it to promote new content, build a relationship with your audience and even increase your conversion rates.
But your group needs to have many members to enjoy these benefits fully. Thankfully, finding people to join your group is simple, as there are more than a billion active users on Facebook. Today, we share some of the best strategies to help you grow a new Facebook Group. Please keep reading to learn about them.
#1. Establish the Group’s Purpose
Everything in this world exists with a purpose. So why not your Facebook group? You want people to join your community, don’t you? But ask yourself why they will join it.
Finding a unique goal for your group will help you attract your target audience and determine the relationship and interaction you want the members to have. People need to feel like they are joining a purposeful environment where they can learn new things and interact with others.
But to decide your goal, you need to think about the niche, the questions you want to be answered by the group, the feedback you wish to receive from members, and how you plan on getting more members.
#2. Build the Right Community
After establishing the group’s purpose, next is working on building the right community. The first step is deciding whether the group will be public, secret, or closed. This is why you need to establish your goals first.
Making your community public will attract members quickly. So when you are first starting, consider going public first, then you can change it later.
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#3. Target the Appropriate Audience
Your group will not be suitable for everyone. Therefore, you need to target the right people you want in your community. Thankfully, they can be found anywhere, even on other social media platforms.
There are various ways to reach out to your target audience. For instance, you can promote the group to other social channels like Twitter, Instagram, and YouTube. Another way is to collaborate with influencers and ask them to promote your group. You can also write guest posts for popular blogs.
Additionally, you can promote the group to your audience by sharing it on your Facebook page, sending invites to your Facebook friends, and linking it to your website if you have one.
#4. Choose a Catchy Name
Many people name their Facebook group with the brand it represents. The problem with this is that it looks more like a business. Thus, people will be hesitant to join it. It’s crucial you think of a catchy name that will attract the members’ attention.
Think about what customers are looking for and how your groups can help answer that query. Also, consider the keyword when naming the group. For instance, if the purpose is to educate people about preparing meals, the name should have the words cook and meals.
Related article: How to Use a Facebook Page Effectively as your Website
#5. Promote the Group Using Giveaways and Contests
These are some of the best Facebook group strategies to get more members. You can use them to increase traffic, generate followers and get more people on your email list. But you can also use giveaways and contests to promote your Facebook group.
Think of something you can give away. It could be an Amazon gift card or a free sample of your products/services. Another option is to partner with a brand that can offer the prize while you promote them. But for this step, you need to use giveaway apps like SweepWidget to help you.
Final Thoughts
It is one thing to create a Facebook group and another to grow it. The latter is where most people fail, but with the above tips, you can steer yourself in the right direction. Don’t give up if your group is not evolving at the rate you expect. Go back to the actions you took and see where the mistake was.
Good luck!