Connecting with your audience on a personal level is a must-do when you are growing your business. E-mail software like MailChimp, Constant Contacts, or iContact is an extremely easy way to reach your audience through personal and creative e-mail blasts. Additionally, these services help you organize your audience’s contact information so you can get to know them better.
Here are some simple ways you can get started with e-mail campaigns that will help you drive sales.
Know your audience
Prior to starting e-mail campaigns, you need to have your audience’s contact information. You could gather this through forms on your website, subscribers to your blog, or if you have e-mailed them via your Gmail (or other e-mail) account. We suggest you gather all these contacts and organize them into an Excel spreadsheet. Add in any info (first names, location, occupation) that is relevant, as it will help you target your customers. Then you can just import that list into the e-mail service of your choice.
Figure out which e-mail service you want to use
There are so many different services you can use that it may seem overwhelming at first. Typically you will be billed based on the size of your list and sending frequency. We love MailChimp, Constant Contacts, and iContact as great, affordable (sometimes even be free) email services to use.
Drive traffic to targeted pages on your website
When sending e-mail campaigns, you only have one chance to reach and impress your reader. You want to drive a simple point that your reader connects with. We suggest you drive your readers to a specific page on your website. This could be a blog post, a product, or a video.
Show your personality with a cool design
Now that you have picked which service you will use, you can start to play around with the design. Make sure to use colors and a layout that reflects your website and brand. Keep it simple and aim to drive one point.
